PRIVATE LABEL BEAUTY LABS: THE PROS OF WORKING WITH A PARTNER

There’s still much misconception about the inner workings of a beauty brand so, as a private label manufacturer, we’re taking it upon ourselves to clear the air and get one thing out of the way: not every beauty brand has its own army of formulators and chemists toiling away in some high-tech lab creating its products. 

And while some of them do, the reality of things is that most beauty brands’ products are developed by private label beauty labs.

How HSA’s private label beauty labs work

As private label cosmetic manufacturers, we happen to have our own private label beauty labs. To be specific, 50.000 sqm of production site where all the magic happens.

Here is how HSA’s private label beauty labs turn a simple idea into an IRL beauty product line:

• After putting together a brief with the client, that summarizes how the product line is going to be, the marketing office sends it into the lab;
• Our team of chemists starts selecting ingredients, actives, and product formulation, experimenting with different textures, formulas, and fragrances;
• Once they have settled on a formula, they start running stability tests. They check how well the product responds to high and low temperatures, its viscosity, pH balance, and shelf longevity. Normally, this process takes up from 3 to 5 months;
• When the custom formulation is ready, we send out samples to the client and - if necessary - adjustments are made;
• When it’s all set, we are able to provide a full packaging of our own (or not, depending on the client’s needs).