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INCLUSIVITY IN THE BEAUTY INDUSTRY IS FINALLY A BIG DEAL!

In recent years, inclusivity has finally made its way into the spotlight of the beauty market. Now more than ever, beauty brands focus on answering the specific needs of all people. So, as a beauty brand who wants to stay competitive on the market, you need to start taking inclusivity in the beauty industry very seriously and broaden your offer with inclusive solutions for all skin and hair types. How? In partnership with a private label manufacturer like us!
Inclusivity in the beauty industry

Now more than ever, inclusivity in the beauty industry matters. And it’s not just a temporary marketing strategy: beauty brands around the world have really started to embrace inclusivity and representation in all their aspects.


Inclusivity in the beauty industry is a real movement
Example of inclusivity in the beauty world

It all started out with Rihanna back in 2017, when she launched a groundbreaking foundation line of 40 different shades - 50 today! - with Fenty Beauty, specifically designed to cover the needs of darker skin tones. And ever since then, the movement has spread to skin care and hair care as well.

 

Rihanna’s beauty line introduced a new beauty standard and its huge success only highlighted what was already pretty obvious: consumers are looking for products that respond to their specific needs and are tired of settling for a beauty product that is “close enough yet not quite”.

Inclusivity in the beauty industry has changed people’s perspective

Finally, people, ALL people, are starting to look at themselves differently, with acceptance rather than judgment, forgetting about the stereotypes that have been imposed by the beauty industry so far. 

 

Consumers are starting to appreciate what makes them different, unique, rather than looking at those traits as flaws.

How to foster inclusivity in the beauty industry

With such a diverse and inclusive demand coming their way, beauty brands who really want to join the movement can really foster inclusivity in the beauty industry by broadening their offer with inclusive skin care and hair care solutions for all skin & hair types.
Inclusive skin care

So, for example, no more generic “shampoo for curly hair”, but a specific line for all types of curls: wavy, curly, coily. And a well thought through ingredients selection, specific to answer the needs of textured hair.

 

As a versatile and flexible skin & hair private label manufacturer, we can help you and your brand become more inclusive, developing a unique beauty line that embraces different needs.

 

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