Did you know that private label has a dark, evil twin? It's called White Label! *frightening thunders striking in the background*
Just kidding, it's not a bad guy! But it's not at the same level as everything that private labels can offer.
In fact, white label means developing standardized products with standardized formulas and standardized packaging. It's perfect for those that want to optimize development costs, but uniqueness is out of the question.
White labels can work for small businesses. But if your brand is already established even just a little, choosing a white label can lead to damage. It's perceived by consumers as low-quality, limited, and not attentive to the care of each and every skin and hair need.
Nevertheless, if you still want to know more about white labels, you should take a look at this page: