Growing up, you’ve always dreamed about launching your own hair line. Selecting the best ingredients, designing the packaging…what a dream! And now that you’re all grown up and have enough capital to invest in this project of yours, there’s one question that stands between you and your dream: how do you start a new line of hair products? Well, let us answer that for you.

The cosmetic field has been going a little overboard with skin care products lately, making it very difficult for people to navigate through the hundreds of new products coming out every day. If you struggle to understand which products should be key elements of your routine and which ones are just temporary trends, read closely.

Long, short, straight, curly, thin, dry, oily, thick…you name it! The beauty of hair stands in its diversity, and that’s a fact. But while you might be concentrating on the best routine specific to your hair type, you should know that some hair care tips are just universal. Are you sure you’re following the basics?

What’s the first thing we do when a baby is born? We name them, usually. Our name is our business card in the world. Our name is what makes us recognizable by everyone else. Likewise, as a good manufacturer of cosmetics who wants to make their triumphant debut in the world of skin care, first of all you’ll need a brand name that makes an impression.

One of the key words for 2020 beauty trends is “personalization”. Oh yes, we look to the future and see not only a return to simple, genuine things, but also a shift towards a closer relationship between skin care products and consumers, who are increasingly well informed and alert when it comes to the quality of the products they use on their skin. Well aware of this, skin care manufacturers can exploit it to their advantage, making consumers feel like they’re part of the production process. But how do they work? What are their advantages? Let’s have a look.

Whether you're a colossus of the world of cosmetics or a small beginner start-up, sooner or later you’ll feel the need to ask yourself this existential question: white label or private label? Oh yeah. Be careful: although both terms indicate products branded by third parties, there are substantial differences between them that you should definitely not underestimate. Let’s clear this out and get rid of all doubts!

2019 is coming to an end. Should we try to recap this year’s beauty trends? What will be taking with us into the new year? What will we leave behind? And, finally, what are the novelties that await us? We of HSA, as third party manufacturers of cosmetics, already know where the big brands are going. Curious? Hop onto our time machine and discover the novelties that wait us in 2020!

Today we’re increasingly convinced that healthy, well-cared for hair is a reflection of internal well-being, and more and more businesses are created with the purpose of finding their own room in the world of hair care. The first crucial question these businesses should ask is: do I want to fly solo or should I have a partner to support me? So you’re not sure which answer is right? Let’s analyze the pros and cons of each choice.