What’s the first thing we do when a baby is born? We name them, usually. Our name is our business card in the world. Our name is what makes us recognizable by everyone else. Likewise, as a good manufacturer of cosmetics who wants to make their triumphant debut in the world of skin care, first of all you’ll need a brand name that makes an impression.

One of the key words for 2020 beauty trends is “personalization”. Oh yes, we look to the future and see not only a return to simple, genuine things, but also a shift towards a closer relationship between skin care products and consumers, who are increasingly well informed and alert when it comes to the quality of the products they use on their skin. Well aware of this, skin care manufacturers can exploit it to their advantage, making consumers feel like they’re part of the production process. But how do they work? What are their advantages? Let’s have a look.

Whether you're a colossus of the world of cosmetics or a small beginner start-up, sooner or later you’ll feel the need to ask yourself this existential question: white label or private label? Oh yeah. Be careful: although both terms indicate products branded by third parties, there are substantial differences between them that you should definitely not underestimate. Let’s clear this out and get rid of all doubts!

2019 is coming to an end. Should we try to recap this year’s beauty trends? What will be taking with us into the new year? What will we leave behind? And, finally, what are the novelties that await us? We of HSA, as third party manufacturers of cosmetics, already know where the big brands are going. Curious? Hop onto our time machine and discover the novelties that wait us in 2020!

Today we’re increasingly convinced that healthy, well-cared for hair is a reflection of internal well-being, and more and more businesses are created with the purpose of finding their own room in the world of hair care. The first crucial question these businesses should ask is: do I want to fly solo or should I have a partner to support me? So you’re not sure which answer is right? Let’s analyze the pros and cons of each choice.

We’ll soon be leaving 2019 behind, well aware, now more than ever, that the future of skin care lies in the simplicity and genuineness of its ingredients. We’re all aware by now: less is more. Few, but excellent ingredients. Natural, to respect the environment and our health. No more crazy chemicals with radioactive colors and intense fragrances. The skin care of the future focuses on simple things. Let’s discover them together!

The way men care for their beards has changed over time: from counter-culture to indie-rock, all the way to the more diffuse new conception of male beauty. Today’s man takes care of his skin, hair and beard, but always gives preference to simplicity. How can we produce cosmetics that will win the hearts of the male mob? In this article we’ll give you a list of products you should focus on and the ingredients you should use.

Now that you’ve found the way towards the formula for your product, it’s time to pick an outfit for the great ball that fits the product like a glove. Remember that first impressions mean a lot, and your product’s packaging is the very first thing a consumer will lay eyes on. What should you do so that the design of your packaging makes clients think “OMG I WANT THIS”? You've come to the right place. Here are some of our tips to create the perfect packaging for your cosmetics.