CUSTOM-FORMULATED HAIR COLOR? WITH HSA EVERYTHING’S POSSIBLE
From tailored shades to innovative textures, HSA specializes in custom-formulated hair color that aligns with your brand’s identity and the latest industry trends. Whether you're developing permanent, semi-permanent, or water-based hair dyes, our team transforms your ideas into standout products ready to hit the shelves.

What does it mean to create a custom-formulated hair color with HSA?
Choosing HSA for your custom-formulated hair color means partnering with a team that transforms ideas into reality, thanks to over 40 years of expertise in hair color innovation.
Private label service: from bulk production to full customization
We offer a comprehensive private label service, providing products in bulk or fully finished goods with customized packaging, labeling, and design tailored to your brand. Whether you need large-scale production or a boutique batch for a niche launch, HSA adapts to your needs with flexibility and efficiency.
Tailor-made solutions for your brand identity
Every formula is developed to reflect your brand’s DNA. From ingredient selection to texture modulation, every step is meticulously curated to deliver results that are not just functional but emotionally engaging for your end consumers.
Expect unique shades, innovative textures, and eco-conscious formulations—each one designed to enhance creativity and performance in salons worldwide.
Ready to bring your vision to life? Contact us today and manufacture your custom hair color line with HSA.
Contact us
What kind of custom hair color can you formulate with HSA?
With HSA, the possibilities are limitless. We specialize in a wide range of custom formulated hair color types, each designed to meet specific market demands.
Permanent hair color
For brands seeking long-lasting results and vibrant color payoff, our permanent hair color systems offer more than 6 billion possible shade combinations. Choose between traditional ammonia-based formulas or gentler, ammonia-free options for sensitive scalps.
Semi-permanent hair color
If flexibility and creative experimentation are your focus, our semi-permanent hair colors provide intense, vibrant shades perfect for trend-driven looks or color refreshes. From subtle tones to bold Crazy Colors, HSA empowers brands to offer products that encourage fearless self-expression.
In water hair color: the latest innovation in hair dye
One of our most revolutionary offerings is the In Water Hair Color—a water-based oxidative color system that’s transforming the market.
Key benefits include:
- 100% white hair coverage with a natural effect
- Up to 50% more shine compared to traditional dyes
- High naturality index (84%–94%)
- Vegan-friendly and free from ammonia, PPD, resorcinol, silicones, and added fragrances
- Three modular textures (Watery, Gel, Jam) for different color effects
- Reduced water and energy consumption, making it an eco-friendly choice for modern salons
This patented innovation allows brands to offer professional color results while aligning with growing consumer demand for clean beauty and sustainability.

Innovation at HSA doesn’t stop at formulation. Every year, our R&D, and marketing teams analyze the global beauty landscape to anticipate upcoming hair color trends. This forward-thinking approach ensures that your custom products remain not only effective but also trend-relevant and market-ready.
A sneak peek at the top hair color trends for 2026
According to our exclusive “Shades of Expression — Hair Color Trends 2026” report, the future of hair color is all about personalization, sustainability, and emotional connection.
Here’s a glimpse of the most inspiring directions for 2026:
- Chromatic Courage: Bold, unapologetic shades that celebrate individuality (think Future Dusk and Copper Glow)
- Nature’s Whisper: Soft, organic tones inspired by natural elements (Chantilly Blonde, Spicy Copper Red)
- Next-Gen Shine: Futuristic, light-reactive shades with metallic and neon finishes (Pink Chrome, Neon Blue)
Whether you want to embrace the phygital era with tech-inspired colors or tap into nature-infused palettes, HSA can help you develop a custom-formulated hair color line that anticipates consumer desires.
Want to explore all the trends in detail? Download our free eBook "Shades of Expression — Hair Color Trends 2026" and discover how to align your next hair color launch with the most relevant market insights.