PRESTIGE HAIR CARE: AN OVERVIEW OF MARKET AND PRODUCTS IN 2023

Prestige hair care: what does it mean?

Covid19 is not the only reason why 2020 is an unforgettable year.

During the lockdown, people experienced the pleasure and importance of taking care of themselves, going to learn more about beauty in all its nuances: skin, makeup, fragrances... and hair.

The desire to learn more and more about the nature of the ingredients in the products we use has led us to pay much more attention to their real benefits, thus beginning to move away from more generic products and closer to products with higher quality, leading to the creation of a real trend completely based on consumer needs: Prestige Hair Care.

Market Data on prestige hair care

According to NPD data, 2022 saw a 15% growth of the U.S. prestige beauty industry sales revenue, year over year, reaching USD 27.1 billion.

In particular, hair was the fastest-growing prestige beauty category with a special interest in masks and targeted treatments. 

It also turned out that hair care ranked among the fastest-growing segments in the prestige beauty market, unlike products such as shampoo, conditioner, and hair color.

But what made prestige hair care so popular? Always according to the NDP data, this trend depends mainly on three factors:

• Higher-income consumers
• The new concept of wellness with reference to mental health
• Increase in socialization

As consumers feel the beauty industry as a source of joy and self care, prestige hair care will continue to be a trend even in 2023, with an ever wider range of professional studies, treatments, and products based on focused topics such as skinification and scalp care.

HSA makes prestige hair care real! Download our eBook and discover all the latest market trends.

Who is the main buyer of prestige hair care products

The increasing knowledge of new hair care trends such as scalp care, anti-dandruff treatments, treatments for oily hair, etc. depends greatly on the sharing of information by influencers and industry experts using the most popular social media.

At this point, it is quite easy to see who the main buyers of professional hair care products are: Gen Zers.

According to NPD Group, Gen Z consumers aged 18 to 24 have become the main players in the haircare market and tend to buy mainly:

• Shampoo
• Conditioner
• Serums
• Leave-in treatments
• Hair oils
• Hair spray

Here you can see other interesting data about the relationship between Gen Z and hair care routines in the US:

• More than 33% of them use hair masks regularly
• More than 50% had a hair treatment in the past six months
• 54% is going to have one in the next six months

HSA and our prestige hair care manufacturing 

Prestige hair care products require highly professional formulations. If you are looking for a great quality hair care line, you’d better count on HSA’s luxury private label cosmetics.

Our primary goal is to manufacture luxury products through our amazing ingredients, formulas, and processes. How?

This is how HSA Cosmetics works: 

• We develop high technological processes that aim to obtain the softest textures and the most inebriating fragrances
• According to your precise need, we formulate cosmetics that make your clients live an extraordinary experience of wellness
• We resort to prebiotics and probiotics, the key elements for the health of your customers’ skin

As professionals in skinification and prestige hair care, our products do not contain sulfates, silicones, or parabens but only sustainable ingredients… and a lot of love too. 

HSA makes Prestige Hair Care real! Create your amazing line with us.