Blog's Author
Strategic Marketing Director
Paolo Delle Piane
As Strategic Marketing Director at HSA S.p.A., I lead the conceptual development of our private label hair care division and of our proprietary brands. In my day-to-day work, I oversee product development, communication, PR, digital. I am passionate about the latest news and trends shaping our industry, and I share them here to keep readers up to date on what's moving the world of hair care.
“MY JOB IS TO HOLD METHOD AND INTUITION TOGETHER: TURNING A VISION INTO A PRODUCT, A PROFESSIONAL OR A RETAIL EXPERIENCE, A STORY PEOPLE CHOOSE TO LIVE.”