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HAIR CARE MARKET TRENDS, PRODUCTS, AND INGREDIENTS IN 2025/2026

From emerging hair care industry trends to the most in-demand ingredients and textures, HSA develops trending hair care products that anticipate market needs. Discover how our innovative solutions and tailor-made services can turn the top hair care trends of 2025 into your next bestsellers.
Hair care market trends

2025/2026’s hair care industry trends: what’s new?

In 2025, the hair care industry will experience several exciting trends that are transforming how we care for our hair. Here’s a closer look at what’s driving the change:

SUSTAINABILITY

As consumers become more environmentally conscious, sustainability is more important than ever. Brands will focus on reducing their environmental footprint through eco-friendly ingredients, packaging, and production methods. HSA's commitment to sustainability includes using clean and conscious beauty formulas and innovative packaging solutions that minimize waste.

SKINIFICATION OF HAIR

The skinification trend continues to grow as hair care products incorporate advanced skin care principles. This means that scalp and hair health will be prioritized with products that nourish and protect the scalp microbiome. HSA’s formulas, including scalp care treatments and skin-inspired hair products, are leading the way in this trend, offering consumers a more holistic approach to hair care.

PERSONALIZATION

Consumers, particularly Gen Z and Millennials, are craving personalized hair care solutions that cater to their unique needs. AI-powered diagnostics, custom-made products, and personalized treatments are set to dominate the industry. HSA’s innovative services allow brands to create highly tailored solutions, ensuring that each customer feels valued and understood.

MINIMALISM AND LUXURY

Texturization in hair care is all about creating innovative and unique textures in hair products to enhance both their performance and the user's sensory experience.


This trend for 2024 focuses on making hair care routines more enjoyable and effective by introducing products with novel forms like bubble gels, sorbet creams, foams, and gummy textures. These new textures not only perform well but also provide a distinct visual and tactile satisfaction.


The aim is to elevate the everyday hair care routine, making it more engaging and delivering superior results. It's about combining creativity with functionality to surprise and delight consumers.

HAIRCEUTICALS AND SCIENCE-BAKED PRODUCTS

The rise of hairceuticals—products that blend the effectiveness of pharmaceuticals with the benefits of cosmetics—is a significant trend for 2025. These products provide scientifically-backed solutions for common hair problems, such as thinning, dandruff, and dryness. HSA's advanced formulations, developed through years of research, deliver targeted, effective treatments for various hair and scalp concerns. 

 

This is the secret of their success: with advancements in hair research, science-backed products are gaining more and more credibility, and consumers are more aware of what’s inside their products and can concretely understand the effect they have on hair.

 

 

Empower every shade of expression with HSA's Hair Color Trend Book 2026

HSA’s trending hair care products

At HSA, we pride ourselves on creating products that align with these evolving trends. Here are some of the standout products that beautifully embody the trends shaping the future of hair care in 2025/2026:

 

  • In Water Hair Color — HSA’s In-Water Hair Color is a game-changer, offering a water-based formula with only functional ingredients. Free from ammonia, silicones, and fragrances, this color treatment provides up to 100% coverage with vibrant, long-lasting results. It's perfect for salons looking to embrace sustainability without compromising on performance.

  • Scalp Care Solutions — Scalp health continues to be a key focus, and HSA offers a range of products designed to treat common scalp issues such as dryness, flaking, and oiliness. Our Hydrating Scalp Drops are a lightweight, daily leave-in serum that nourishes and revitalizes the scalp, ensuring healthier hair growth.

  • Lux Restructuring Shampoo — For those seeking a luxurious, yet effective, shampoo, the Lux Restructuring Shampoo is formulated with over 90% natural ingredients and delivers superior moisture and shine. It's perfect for all hair types and provides excellent color protection, making it ideal for both treated and natural hair.

  • Repair Leave-In Mask — This treatment offers deep restoration for damaged hair, thanks to its advanced Lamellar Technology that enhances moisture retention and hair elasticity. It protects the hair from external damage and heat, making it an essential part of any minimalist luxury hair care routine.

  • 3 Forces Hair Repair System — Designed to rebuild, protect, and prevent damage caused by chemical and mechanical treatments, this line harnesses the power of fruit acids, mineral salts, and fermented green coffee to deliver intense rejuvenation and strength to damaged hair.

Stay on top of the trends with HSA!
Hair care market trends

At HSA, we understand the importance of staying ahead of industry trends. Our team is here to help you create the best solutions for your customers. Our private label services offer unparalleled customization, ensuring that your brand can offer cutting-edge products that meet consumer demand for sustainability, personalization, and performance.

If you’re ready to turn the top hair care trends of 2025/2026 into your next bestsellers, contact us today to learn more about our private label services and innovative solutions. Together, we can create the future of hair care.

 

 

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