What’s a custom hair formulation?
A custom hair formulation is the process of creating tailor-made hair care or hair color products designed around the specific needs of a brand. It’s not about standard recipes, but about exclusive formulas that combine science, trend-awareness, and innovation.
From choosing functional active ingredients, to texture design, to packaging, everything is developed ad hoc for the brand—ensuring differentiation in a competitive market.
With HSA, the process begins in the laboratory, where science and creativity meet. Thanks to 3 R&D centers dedicated to hair care, scalp care, and hair color, every formulation is tested, validated, and aligned with the highest quality standards (ISO 9001 and ISO 22716).
What can you formulate with HSA?
With over 1,000 formulas already developed and a heritage of more than 40 years in the industry, HSA offers a vast range of possibilities for custom formulations:
- Hair Styling: from curl defining creams to heat protection sprays, waxes, and sea salt sprays, styling products combine performance, sensorial textures, and science-backed actives.
- Scalp & Hair Care: treatments against dandruff, sensitivity, oiliness, or hair loss, formulated with biotech-inspired active ingredients and a clean beauty approach
- Hair Color & Technical: from innovative semi-permanent pigments to the revolutionary In-Water hair color, a vegan-friendly system with up to 94% naturality and 50% more shine than traditional dyes.
Even advanced technologies like Translucent See-Through formulations, based on lamellar structures, can be integrated into conditioners, masks, and treatments for immediate absorption and extraordinary shine.
Custom hair formulations are a guarantee with HSA
Choosing HSA means more than producing cosmetics—it means a full-service Private Label partnership:
- Trend-driven development: HSA integrates the latest macro and micro beauty trends, from scalp care to skinification and minimalism.
- Science-baked formulas: hairceutical and dermo-cosmetic concepts ensure visible, tested results.
- Sustainability: short supply chain, clean care formulations, and eco-conscious production with 35% of energy from solar panels.
From concept to packaging, HSA delivers prestige hair care and color solutions that embody innovation, inclusivity, and environmental responsibility.
Explore our innovation
Ready to innovate with us?
HSA is the partner that transforms custom hair formulation into a concrete market success. Whether you want to launch prestige hair care products, scalp care treatments, or innovative hair color, our laboratories are here to make it happen.
Contact us today