Private Label Cosmetic Manufacturers Europe

If you are looking for the highest quality in cosmetic manufacturing, Europe is the place to be — the cradle of the beauty industry.

HSA Cosmetics, headquartered in Italy, is today one of the leading industry internationally. For decades, brands — from niche labels to global icons — have chosen Italian cosmetic manufacturers not just for packaging, but for innovative formulas, cutting-edge R&D, and guaranteed excellence.

According to Cosmetica Italia, from Russia to Australia, brands of all sizes entrust Italian producers with the development of makeup, creams, and hair care innovations. Why? Because Italy has become synonymous with creativity, technology, and uncompromising quality.

30+ years of international expertise
Over 200 partner brands in 90 countries
More than 1,000 formulas ready to be customized
Full-service private label: from R&D to packaging design

Still wondering if partnering with a European cosmetic manufacturer is the right move?

Choose HSA Cosmetics and turn your brand vision into high-performance products that stand out worldwide.

WHY CHOOSE A EUROPEAN COSMETIC MANUFACTURER?

Selling cosmetics in Europe is not as simple as you may believe.
First of all, if you aim to sell your hair care or skin care products in this continent you have to respect all the laws and regulations of the European Union.

In Europe, many cosmetic ingredients that are considered safe and legal in the United States are against regulations. Be sure to check with your private label cosmetic manufacturer that all of the ingredients in their products (unless you purchase the formula yourself or bring your own formula to the supplier) are safe and legal to use in the country you plan to sell your products.

Long story short: you have to find someone who has to do with these complicated product regulations every day. Let’s take for instance quality control. These are the tests required by the EU:

Stability tests
Microbiological testing
Dermatological tests
Evaluation of weight, color, odor, viscosity, PH

Furthermore, a European cosmetic manufacturer can support you and can give you advice about placing a cosmetic and personal care product on the European market. If you don’t know exactly which strategy to keep, a partnership like this can help you a lot.

THE LATEST COSMETICS' TRENDS IN EUROPE AND BEYOND

The private-label cosmetics sector in Europe is seeing exciting developments in 2024, particularly in hair care. Key trends include:

Sustainability

Consumers are increasingly demanding eco-friendly products. Brands are responding by focusing on clean beauty principles, using natural, biodegradable ingredients, and minimizing environmental impact.

Skinification

Hair care is adopting skincare principles, known as "skinification." This involves creating products that not only beautify but also treat and protect hair and scalp health. Ingredients like argan oil, jojoba oil, vitamins, and antioxidants are being incorporated into hair care formulations to provide nourishment, repair, and protection from damage, similar to high-quality skincare products.

Personalization

Customization is becoming a significant trend, driven by Gen Z and Millennials who seek personalized solutions for their specific hair types and concerns. Brands are offering tailored products and services, such as personalized shampoos, conditioners, and treatments based on individual hair assessments. This trend emphasizes the importance of catering to unique consumer needs for a more personalized hair care experience.

Innovative Textures

New textures in hair care products are enhancing the user experience and performance. Products like bubble gels, sorbet creams, and foams are not only effective but also provide a unique sensory experience. These innovative textures make hair care routines more enjoyable and deliver superior results, combining creativity with functionality.

Hybrid Products

Hybrid products, or "hairceuticals," are blending the benefits of styling and treatment. These multifunctional products combine immediate cosmetic improvements with long-term health benefits. Hairceuticals are positioned between traditional cosmetics and pharmaceuticals, offering more effective solutions than regular cosmetics while being less invasive than medicines. They often include ingredients that promote hair health and address specific issues like hair loss and scalp care.

Find out more about the latest cosmetic trends in Europe and worlwide!

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AND WHAT ABOUT PRODUCTS?

As for the products of the moment, however, among the main new hair care cosmetics include:

Lux Restructuring Shampoo and Mask

Shampoo: This product offers gentle cleansing and strengthening benefits, suitable for all hair types. It is formulated with over 90% natural ingredients, providing moisturizing and color protection benefits while being free from sulfates, parabens, silicones, and other harmful chemicals
Mask: Designed with lamellar technology, this mask deeply strengthens hair fibers, enhancing manageability, elasticity, and natural shine. It is ideal for highly treated and damaged hair, offering both color protection and restructuring benefits.

Lamellar Fluid Conditioner

This conditioner features a unique water texture that delivers immediate hydration and shine to all hair types. Formulated with prickly pear oil and a fruit complex, it offers purifying and regenerating actions. The product is free from SLES, silicones, parabens, and other harmful substances, ensuring a smooth and silky finish.

Hair Color Solutions

Hair Color Shampoo: This shampoo deposits vibrant colors while nourishing and protecting treated hair. It is made with vegan ingredients and is free from sulfates, parabens, and other harsh chemicals. Available in various shades, it is ideal for maintaining fashion colors and creating unique reflections
Hair Color Drops: These super-concentrated pigments can be mixed with shampoos, conditioners, and masks to create customized colors. The drops allow for varying intensity based on the amount used, providing endless color possibilities
Intense Black Shampoo & Mask: These products offer a deep black color with added nourishment and strength. Formulated with hydrolyzed quinoa, Prunus Amygdalus Dulcis Oil, and panthenol, they improve color uptake, retention, and overall hair health.

Stay on top of hair care trends with our Hero Products

To be specific, HSA is located in Northern Italy, at the very heart of Europe. Here, we manufacture private label cosmetics for both the European market and the international market, collaborating as partners with cosmetic brands all over the world.

To them, choosing cosmetic manufacturers in Europe is a chance to rely on a partner who knows exactly how the cosmetics industry works and who can help them understand consumers and develop a cosmetic line that will leave them speechless.

Here we are, with more than 30 years of experience in 90 world countries. What can we do for you?

We support our clients from formula adjustment through to industrial production.
We develop and conceive hundreds of formulas per year to make beauty brands stand out.
We have a product development approach.

OUR CERTIFICATIONS

We are ISO 9001 and GMP (ISO 22716) certified for all generic products. We implement quality control throughout the entire manufacturing process of our cosmetic products, from acquiring ingredients through production, to product distribution.

The final product quality is tested in our own laboratories. EU and FDA regulatory compliance is assured by our regulatory department and in-house Safety Assessor.

We are also registered with the U.S. Food and Drug Administration (FDA) under the Modernization of Cosmetics Regulation Act (MoCRA), ensuring adherence to the highest industry standards.

PRIVATE LABEL COSMETIC MANUFACTURERS EUROPE

Color & technical

Styling

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