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WHAT’S THE SECRET BEHIND NATURAL SHAMPOO FORMULATION? 

From clean ingredients to innovative textures, natural shampoo formulation is an art—and a science. At HSA, we specialize in formulating shampoo solutions that respect the hair, the scalp, and the planet. Discover how our private label service turns your vision into natural shampoos your clients will love.
natural shampoo formulation

Formulating shampoo is not just about cleansing—it’s about crafting a sensorial, functional, and sustainable experience. Today’s consumers expect formulas that respect both scalp balance and the planet. That’s why natural shampoo formulationrelies on carefully selected ingredients, often inspired by skincare science.

 

At HSA, we work with clean, high-performance bases enriched with:

 

  • Mild surfactants that gently cleanse without stripping natural oils.

  • Plant-derived and biotechnologicalextracts such as beet or pea proteins, which visibly improve smoothness and hydration.

  • Fruit acids and mineral salts, powerful allies in repairing damaged hair and restoring shine.

  • Biodegradable active agents with proven efficacy, from ceramides to antioxidants, enhancing scalp and hair resilience.

 

Our shampoos achieve up to 95% natural origin content according to ISO guidelines, ensuring transparency and sustainability from the first drop. Every raw material undergoes strict quality and regulatory controls, guaranteeing both performance and compliance.

 

This is where the “less is more” philosophy shines: fewer ingredients, more results, higher impact.

 

Want to explore clean beauty ingredients in action? Download our Hero Products Catalogue and discover the formulations shaping the future of hair care.

 

STAY ON TOP OF HAIR CARE TRENDS WITH OUR HERO PRODUCTS

Discover HSA range of natural shampoos

 

Our portfolio covers every hair and scalp need—because natural doesn’t mean generic, it means precise. Some standout natural shampoo formulations include:

 

  • Lux restructuring shampoo: a creamy, luxurious cleanser with over 90% (ISO16128) natural origin ingredients. Sulfate-free, silicone-free, and rich in mild surfactants, it’s ideal for treated and fragile hair.

  • Rebirth shampoo: part of our 3 Forces Hair Repair System, it prepares hair for deep treatments with fruit acids and fermented green coffee, restoring even the most depleted strands.

  • Sensitive scalp solutions: fluid elixirs designed to calm irritation, reduce dandruff, and re-establish scalp balance with gentle, dermatologically inspired formulations.

  • Volume & energizing lines: shampoos enriched with botanical complexes and amino acids, offering body and vitality while preserving natural softness.

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Translucent

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All these products are built on our science-backed, sustainability-first approach: high biodegradability (averaging 90%), vegan-friendly ingredients, and innovative textures like translucent lamellar formulas that deliver shine and lightness instantly.

 

Curious about next-gen textures? Download our Translucent Technology presentation to see how we’ve reinvented shampoos, conditioners, and treatments with lamellar innovation.

 

EXPLORE NOW THE POWER OF TRANSLUCENT SEE-THROUGH TECHNOLOGY

What does shampoo formulating mean with HSA?

 

At HSA, formulating shampoo is not a matter of simply producing a base. It’s about co-creating a solution with your brand’s DNA at the center.

 

Here’s what sets us apart in private label manufacturing:

 

  • Tailored R&D: with three in-house laboratories, we turn market trends like skinification and minimalism into ready-to-launch formulations.

  • Full-service development: from bulk production to packaging design, we deliver a turnkey partnership. Minimum orders start at 100 kg for color and 500 kg for shampoos, making premium solutions accessible even to niche brands.

  • Sustainability by design: our “Clean Care” approach eliminates unnecessary packaging and saves over 60 tons of plastic waste per year.

  • Personalization powered by AI: we integrate diagnostic tools to design formulas perfectly aligned with consumer needs, from scalp microbiome balance to curly-hair inclusivity.

 

In other words, working with HSA means producing shampoos that are few but premium: scientifically validated, eco-conscious, and tailored to your market vision.

 

Natural shampoo formulation is both an art and a science. It requires mastering ingredient transparency, leveraging advanced technologies, and understanding consumers’ growing demand for sustainability and personalization.

 

At HSA, we combine Italian creativity, biotech innovation, and over 30 years of global experience to help brands launch shampoos that respect hair, scalp, and planet.

 

Ready to transform your concept into a high-performance natural shampoo? Get in touch with us today and let’s design the next bestseller together.

 

 

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