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WATER BASED HAIR DYE: THE CLEAN INNOVATION TRANSFORMING COLOR

The era of water based hair dye is here—marking a breakthrough in sustainable, high-performance coloring. Consumers are increasingly searching for innovative hair dye, with formulas that combine brilliance and responsibility. At HSA, we’ve reimagined hair color with In-Water Hair Color, a vegan-friendly, ammonia-free, and resorcinol-free innovation boasting up to 94% naturality.
water based dye

WHY WATER BASED HAIR DYE IS A GAME-CHANGER 

The demand for sustainable hair dyes is growing as professionals seek high-performance color without compromise. Unlike traditional cream systems, water based hair dye elevates both brilliance and responsibility—reducing impact while unlocking new creative directions in shade design and salon workflow. 

 

HSA’s In-Water Hair Color delivers a unique answer: a vegan-friendly, ammonia-free, resorcinol-free system with a naturality index up to 94%. Think performance with purpose, backed by robust testing and built to scale under Private Label excellence. The result is consistent color, a refined sensorial profile, and a cleaner story for modern brands.

 

THREE TEXTURES, INFINITE POSSIBILITIES
water color hair dye

Water color hair dye meets artistic control. With three versatile textures—Watery, Gel, and Jam—the system adapts to creative intent: from subtle tone-on-tone gloss to full-coverage, intense color. Expect 100% white hair coverage and up to +50% shine versus traditional dyes. Clean to apply, effortless to rinse, designed for a new generation of conscious beauty.

 

Additional benefits include:

 

  • Modular viscosity for brush, bottle, or bowl-and-brush application.

  • Low-odor experience and a lightweight after-feel.

 

Precise shade calibration, enabling both classic and fashion-forward palettes.

 
DISCOVER ALL THE FEATURES OF OUR IN-WATER HAIR COLOR  

ECO-FRIENDLY, READY-TO-LAUNCH INNOVATION

Less water, less energy, more impact. In-Water optimizes resources across production and salon use, cutting water and energy needs while maintaining a luxurious sensorial experience and luminous results. It’s a Private Label pathway to innovation + responsibility + customization: the perfect fit for niche, prestige hair color brands that demand uncompromising performance and transparent ingredient stories.

 

Private Label with HSA: formula, pack, and scale in one place:

 

  • Full-service product + packaging development, from concept to shelf

  • Bespoke formulation on your brief (library of 1,000+ starting points, then made truly yours)

  • Science-backed claims, quality controls, and regulatory support

  • MOQs built for B2B agility: 100 kg (color) and 500 kg (other products)

  • Personalization layer: integrate AI-powered diagnostic to elevate in-salon and at-home journeys

 

Let’s talk about color. Share your brief and timelines—our Private Label team will map textures, shades, and MOQs  for a custom launch.

 

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