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HSA’S WATER BASED HAIR COLOR: THE INNOVATION YOUR BRAND WAS WAITING FOR

Revolutionizing the way we think about hair dye, HSA’s water based hair color combines clean beauty, performance, and sustainability. With versatile textures and high-impact results, this next-gen solution perfectly aligns with today’s hair care trends—and with what your clients are really looking for!
water based hair color

What is HSA water based hair color?

HSA’s In-Water Hair Color redefines professional hair color, offering a water-based formula free from ammonia, PPD, resorcinol, silicones, fragrances, and EDTA. With a naturality index reaching up to 94%, it’s designed to satisfy both high-performance demands and environmental consciousness.
in water

The line is vegan-friendly, dermatologically tested. But what truly sets it apart is its triple-texture system—developed to empower salons and brands with maximum creative freedom and sensorial appeal.

 

WATERY GEL

Ideal for a natural effect and toning, the Watery Gel texture provides transparency, lightness, and a soft tone-on-tone result—perfect for first-time color users or gentle refreshes.

 

JAM

This jam-like texture is perfect for precise, targeted application, making it ideal for creative accents, contouring techniques, or customized highlights. It allows stylists to color with total control and style.

 

CREAM

The most traditional format, Cream is the choice for full coverage and intense, vibrant results. Perfect for clients seeking long-lasting transformation with up to 100% white hair coverage.

Each texture works in synergy with oxygen and pH modulators to deliver results from tone-on-tone glossing to permanent coloring with lightning up to 4 levels—a true all-in-one system.

 

 

DISCOVER ALL THE FEATURES OF OUR IN-WATER HAIR COLOR

 

Why will your clients love it?

Today’s hair care market demands more than just color. Clients expect sustainability, safety, performance, and personalization—and HSA’s water based hair color is the perfect answer to this evolution.

 

  • 50% more brilliance than traditional color creams, certified by scientific laboratories.

  • Less water and energy used in both salon application and production.

  • Eco-friendly packaging and manufacturing, aligned with HSA’s clean care and short supply chain policy.

  • Science-backed, trend-driven innovation ready to elevate your brand positioning.

 

Empower every shade of expression with HSA's Hair Color Trend Book 2026

 

From Gen Z’s sustainability expectations to the minimalist mindset of “Few but Premium,” HSA’s in-water color perfectly mirrors today’s market needs: effective, clean, expressive.

And it doesn’t stop at color. This line aligns with key industry trends like:

 

  • Skinification and scalp care: gentle formulations ideal for scalp health

  • Personalization: customizable textures and shades

  • AI-powered diagnostics: match this innovation with tailored consultation tools

  • Texturization and transparency: sensorial experiences through innovative formats.

 

This is not just a color—it’s your brand’s next breakthrough. Ready to ride the wave of clean, bold, and conscious color innovation?


Bring the future of color into your brand. Partner with HSA and improve your private label production today.

 

 

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