At HSA, hair care is a science — and a sensory experience. Our formulas are engineered to deliver results rooted in the most relevant beauty movements.
SKINIFICATION & SCALP CARE
Scalp care has evolved to mirror the sophisticated routines once exclusive to facial skincare, and HSA leads this evolution with dermo-cosmetic inspiration and biotechnology-infused formulas. From hydrating scalp drops to anti-dandruff, anti-hair loss, and sensitive scalp solutions, our preparations rely on high naturality percentages — up to 96%, depending on the format — and biodegradable ingredients aligned with clean beauty standards.
MINIMALISM: “FEW BUT PREMIUM”
The industry is shifting: using fewer products with higher performance is now a must. HSA supports this trend with technologies that deliver deeper absorption, lightweight elegance, and immediate results while reducing waste and enhancing product efficiency.
HAIRCEUTICAL SCIENCE & TRANSPARENCY
Every formulation is designed through a science-first approach, validated through thousands of technical tests and guided by dermo-cosmetic logics. Our commitment includes strict quality protocols and full ingredient transparency — a growing expectation in prestige hair care.
INCLUSIVITY: CURLY & TEXTURE-RICH HAIR
From curl-defining creams to nourishing treatments, our portfolio supports a full spectrum of curl patterns, aligning with the rising cultural demand for textured-hair care developed with intention and respect.
Explore our product universe here:
FROM LAB TO MARKET: FULL-SERVICE PRIVATE LABEL EXCELLENCE
HSA builds each project around creativity, science, and speed-to-market. We support brands through every stage:
1. TREND RESEARCH & CONCEPT CREATION
Our work is guided by the latest macro trends, which in 2025/2026 are:
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Skinification
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Scalp care routines
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Minimalistic prestige ("Few but Premium")
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Sustainable innovation
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Inclusivity
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AI-powered personalization
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Next-gen textures and sensorial experiences
2. FORMULA DEVELOPMENT
We integrate breakthrough technologies such as:
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In-Water Hair Color — water-based, ammonia-free, 84–94% naturality, 50% more shine
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Translucent Lamellar Technology — transparent textures with deeper, faster penetration and less residue
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3 Forces Hair Repair System — an advanced approach to extreme hair rebuilding.
3. PRODUCTION, FILLING & PACKAGING
Packaging is part of the offer: structural, sensory, and aesthetic solutions that elevate every brand identity. HSA’s short supply chain ensures high compliance and strong sustainability performance.
4. MARKET LAUNCH SUPPORT
Brands benefit from:
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Technical testing through HSA Academy
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Trend Book & Color Book integration
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AI-driven personalization possibilities
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Speed-to-market planning for competitive advantage
Explore upcoming trends:
