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La master class di presentazione alla stampa della linea Age Balance

Il 24 ottobre nella splendida location di CERESIO7 a Milano, l'evento unico per il lancio della
linea Age Balance. Protagonisti il Dott.Paolo Delle Piane e la Dott.ssa Laura Pecis, rispettivamente
Strategic marketing director e Head of R&D Skin Care HSA.


conoscere per crescere

Un evento unico dedicato a nostri partner Italiani, alla scoperta dei più importanti progetti di innovazione di HSA e dei suoi brand. 
La nuova e tecnologica accademia di formazione, i nuovi laboratori di ricerca e sviluppo e un nuovo approccio alle collezioni e ai prodotti originali per una giornata di conoscenza, evoluzione e crescita. 


Now that you’ve found the way towards the formula for your product, it’s time to pick an outfit for the great ball that fits the product like a glove. Remember that first impressions mean a lot, and your product’s packaging is the very first thing a consumer will lay eyes on. What should you do so that the design of your packaging makes clients think “OMG I WANT THIS”? You've come to the right place. Here are some of our tips to create the perfect packaging for your cosmetics.

Hold your horses. Before you start galloping towards the design of your cosmetics’ packaging, there’s a list of preliminary things you should consider.

Who is your cosmetic line talking to?

The first thing you should have in mind is who your line is talking to. Who's your target? The more specific your target is, the easier it will be to define a design that catches its attention.

Whether you’re talking to teenagers in prey of their hormones, to bored stay-at-home moms or to men obsessed with their beards, the packaging of your cosmetic line must be able to catch the eye of your reference target public.

What is your cosmetic line’s identity?

After understanding who you’re talking to, it’s important to define clearly who you are. The identify of your cosmetic line is a crucial element to understand which packaging to create.

Do you want to be sophisticated and elegant or sharp and a bit rock ‘n roll? A timeless classic or avant-garde? Check with your conscience and try to understand the identity you want for your cosmetic line. This will make it easier to define your packaging.

Once these two starting points have been defined, you may now get started with the creative phase.

Put up a mood board

In this early phase, it can be a good idea to create a mood board. Gather photographs, colors, magazine clippings, anything you think can express the mood you wish to transmit through your packaging. During the design process of your cosmetic packaging, this will help you keep inspiration alive.

Look around, get inspired

Speaking of inspiration. Don't roll up into your bubble. Look around you. Observe successful examples of packaging. The current trends are catching the eyes of consumers for a reason. Study them and try to understand if there’s something you can use in your own design.


Design your own cosmetic packaging

Now that you know which final result you’re after, you can go for the actual making of the packaging. There are many things you must consider.


Which personality do you want your packaging to have? Identifying the style of your packaging is crucial to proceed with your creation process. Do you want it to be luxurious and opulent or simple and minimalist? Once your style is clearly defined, it’ll be easier to add design elements that can take you to the final result you desire. 


Associated to the image of your brand, you must have a palette of colors that can communicate your identity, without forgetting that it must also be able to draw the attention of consumers and to stand out from the ocean of options available in the market.   


Like the colors, the typefaces associated to your brand must be unique and immediately recognizable. You must obviously find a typeface that is a good match for the style you’ve chosen. For instance, if the style of your packaging is a bit above the top, you might as well go for an equally bold typeface. If you’ve chosen a minimalist style, the typeface you use must be similarly simple and blend perfectly with the mood of the packaging

Packaging type

Finally, think of packaging like a boyfriend. Looks aren't everything. Because he may be handsome, but if he can’t dance, he’ll only keep you interested for so long. Similarly, you must make sure your packaging is not only visually captivating, but is also practical and simple to use. Usability is a fundamental feature in a product, keep that in mind at all times!

As you’ll have noticed, there are countless variables you should consider when designing your cosmetic packaging. Too many? Are you panicking? Fear not! Seek the help of professionals specialized in this sector, who will know how to help you through all the steps of the project, from the initial idea to the creation of your packaging.



What’s the first thing we do when a baby is born? We name them, usually. Our name is our business card in the world. Our name is what makes us recognizable by everyone else. Likewise, as a good manufacturer of cosmetics who wants to make their triumphant debut in the world of skin care, first of all you’ll need a brand name that makes an impression.



Especially when you think of the trend of packaging simplification expected for the next years - they likely become increasingly essential - now more than ever you must think very carefully before choosing the name you wish to associate to your skin care line. It must be assertive in order to be immediately recognizable, but not so abstruse and weird that it can’t be pronounced. Simple and yet sophisticated - and no hubris, please. It must respect the identity of your skin care line as clearly as possible, but it can’t be banal. If it sounds complicated, it’s because it is.

But don’t worry, you can count on us!


Are you curious to know how to produce an innovative line of cosmetics? Find out all the secrets in our e-book. 




No, we won’t tell you exactly what name to give your skin care line (and by the way, sorry for the clickbait title). We don't want to cheat; we’re proper partners. So, we can help you by providing you with targeted advice backed by our huge experience. The perfect name will be your choice, and your choice only. We’ll have your back during your choice.


Skin care line name ideas

Hmmm, decisions decisions. The possibilities are endless, and yet the choice can only be one. How can one find one’s way in this immense ocean of possible names? Simple. First of all, keep in mind the slice of the market you want to talk to, and to the set of values you wish to communicate through your skin care line. Once you have these two concepts clear in your mind, the rest is all imagination and brainstorming. There are different roads you can take.


As you know, the preferred trend in the cosmetics industry in the last few years, and certainly of the years to come, is closely related to the green, natural and organic world. For instance, if your skin care line is close to these values and uses natural ingredients, you can choose a name that is just as “organic”, to communicate your philosophy in a better way. This technique applies to “green” philosophy just as well as to anything else. This is a pretty safe road.


You can decide to be less institutional, more playful and irreverent, and explore the world of puns. Sit yourself with pencil and paper in front of you and experiment with letters and syllables. Break them, split them, put them back together, reorder them loosely or following a certain logic. Create blends of words associated to your brand or acronyms of phrases that are meaningful to you or just funny. You’ll see how sooner or later something interesting will come to you. And when it does, feel free to shout “eureka!”



You can choose the risky road and trust the fascination of a pompous, mysterious name. There are countless words that, in certain languages (especially in Eastern ones), express a whole way of thinking. With a single word, unknown in your country and therefore interesting enough to make your consumers curious, you can express an entire philosophy that is a perfect match for the image of your skin care line. Two birds with one stone.


It’s a tad narcissistic, but if you have a unique name that is hard to forget, why not exploit it for the benefit of your skin care line? Of course, if your name is John Smith, this might not be the best solution for you. And if you do decide to use your name, make sure it’s easy to pronounce by more or less everyone; something without a boatload of consonants and that isn’t nearly as long as supercalifragilisticexpialidocious. You know.



So you’ve spent hours and hours driving yourself crazy thinking about a name, but you're still short of ideas? Do not despair. You can always trust fate. Grab a dictionary, close your eyes, open a random page and place your finger somewhere on a page. Open your eyes. Which word did your finger land on? Try it, chew it, say it out loud a few times, see how it sounds. It may take you a few tries, you might have to put more than one word together, but sooner or later inspiration will hit you like a ton of bricks, and you’ll find your perfect combination!



We’ve given you just a handful of ideas. For further information, we think you should read this article.


In any case, remember that you don’t have to it all by yourselfTrust a partner that can give you good advice. Your skin care line will thank you!



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