Nouvelle is a brand of

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Simply Man Match

Wet look strong gel

Strong gel with a "wet" effect, without alcohol, with ginseng and mineral salts. Strong hold without residue and soft moist hair.

Antiage Response Cream

Antiage face cream releasing actives with niosome technology fo younger looking skin, protected from signs of the times. Rich in antioxidant, moisturising and toning ingredients, it is easily absorded...

Matte Groomer

Shaping paste with a matte effect for a long-lasting natural look. Ginseng and mineral salts give hair energy and vitality.

Total Body and Hair

Energising , moisturising and toning shower gel with delicate surfactants, ginseng and mineral salts.

Kit Colore

Ammonia-free gel hair dye for men. Easy and quick to apply, it covers grey hair naturally and subtly, reviving the colour and creating blended highlights without contrasts. It gradually fades wash afte...

Shaving Soap

Liquid shaving cream that creates soft, dense foam: it misturises and softens the skin, for a quick and trought shave without irritation. With minerals and ginseng, it tones the skin and makes it more...



Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.