Advanced technology perm.


Neutralizing solution for permanent waving and straightening.

Contact us to develop your
products or discover our brands

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In partnership with Abiby, a subscription Beauty Box and e-commerce beauty platform, HSA offers its clients the opportunity to launch start distributing their cosmetic products internationally, in Italy and Spain, by providing a discovery platform.

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Work with us

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Discover all Nouvelle news

woman looking for hairdressing products
Make the right call with Nouvelle’s hairdressing products

Is your clientele asking for a hair cleansing treatment? Hair dyeing or color maintenance? Soothing and nourishing products? HSA Nouvelle’s hairdressing products are the answer to all their problems. Find out our unique offer and the most amazing lines you will find in our catalog!

clean hair care products
Clean professional hair products: essential and effective

Natural and clean may look like synonyms to an untrained eye. This is why all professionals should know the truth about clean professional hair products and what they contain. How? Thanks to HSA Nouvelle’s expertise!


Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.