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True platinum blonde

Specific for very light blonde and platinum blonde hair, neutralizes yellow and golden reflections on bleached and streaked hair (tone depth 9/10), enhancing cold tones.

How to use

Apply the shampoo in the right quantity and distribute evenly, massage gently. Leave to set depending on the desired tone, then rinse. Wash hands carefully to remove any colour stain.

Ingredients list

Aqua (Water), Sodium Laureth Sulfate, Trideceth-2 Carboxamide MEA, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Tocopheryl Acetate, Polyquaternium-10, Hydrolyzed Quinoa, PEG-4 Distearyl Ether, Disodium EDTA, Dicaprylyl Ether, Parfum (Fragrance), Potassium Sorbate, Benzyl Alcohol, Distearyl Ether, Sodium Chloride, Sodium Benzoate, Citric Acid, Acid Violet 43 (Ext. D&C Violet No. 2).

Active ingredients

Vitamina E: It improves the scalp’s flow of blood  and renews the hair condition. Antioxidant and protective action.

Quinoa idrolizzata: Contains around 15% of proteins, favors the penetration of color in hair fiber, increases untangled hair through its conditioning power, bestows protection and brightness

Polyquaternium 10: Hydrates hair, bestows great luminosity, reinforces hair fibers and gives an antistatic effect