Regular

Advanced technology straightening cream, formulated to ensure long-lasting straightness with the utmost respect for both natural and treated hair. Thanks to the extremely gentle formula, it can be used more often than traditional straightening. 

What's your hair?

For curly and frizzy hair to be made perfectly straightened.

How to use

1. Preparation
Starting from the nape of the neck, divide hair into sections and apply a protective porosity leveler to dry, strand by strand, combing carefully. 


2. Straightening
Use the selected formula and apply the cream strand by strand (about 1 cm wide) strating the section from the nape, without touching the skin. Gently comb section by section with a wide-touched comb without any hair pulling. 


3. Setting time
See the instructions in the box. The products starts acting from the application to the first lock. After the setting time, comb the hair again, always with a wide-toothed comb without any hard pulling. Rinse thoroughly and dab the excess water. 


4. Use of the straightening iron
Apply a protective porosity leveler and dry the hair. Starting from the nape of the neck, straighten the hair with ceramin iron until it is perfectly smooth, always adjusting the temperature based on the structure of the hair. 


5. Neutralizer
Apply the cream neutralizer to dry hair, strand by strand, comb and leace on for 10 to 15 minutes. Rinse and finish with shampoo and mask after technical treatments. 

Ingredients list

Regular


Aqua (Water), Ammonium Thioglycolate, Cetearyl Alcohol, Ammonia, Cetareth-20, Isopropyl Myristate, Cera Alba, Petrolatum, Butyrospermum Parkii Butter, Polyquaternium-6, Phenoxyethanol, Sodium Lauryl Sulfate, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Parfum (Frangrance) Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Citronellol, Eugenol, Geraniol, Linalool.


 


Neutralizer


Aqua (Water), Laureth-2, Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Ceteareth-25, Hydrolyzed Rice Protein, Oxyquinoline Sulfae, EDTA, Phosphoric Acid, Propylene Glycol, Dimethicone, Parfum (Fragrance), Benzyl Benzoate.

Active ingredients

Beeswax: soothing, anti-dehydrating and antibacterial properties. 


Karitè butter: rich in fat acids, phytosterols, vitamin A and E. It is used to repair, protect, nourish and hydrate the hair. 


Polyquaternium-6: quaternary ammonium polymer. conditioning, antistatic, it improves combing and gives shine to dry hair. It can relieve the potential damage on hair fibres. 

Size


200ml + 200ml

You could also be intrested to


Clean Sense

Shampoo that aids dandruff prevention, its gentle cleansing action normalises skin scaling. Stops itching, leaving a pleasant freshness and giving tone to the scalp; leaves hair clean, shining and with...

Hydra Curl

Moisturizing conditioner for curly hair.

Matte Groomer

Shaping paste with a matte effect.

Moisture Refill

No-rinse revitalizing detangling heat- protective treatment.

JUPITER

Ammonia-free, semi-permanent direct hair colouring.

Curls hi-fi

Specific spray for curly hair

PRIVATE LABEL COSMETICS

Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".