Advanced technology straightening cream, formulated to ensure long-lasting straightness with the utmost respect for both natural and treated hair. Thanks to the extremely gentle formula, it can be used more often than traditional straightening. 

What's your hair?

For curly and frizzy hair to be made perfectly straightened.

Who is it for?

For who wants a product to ensure long-lasting straightness with the utmost respect for the hair

How to use

1. Preparation
Starting from the nape of the neck, divide the hair into sections and apply a protective porosity leveler to dry, strand by strand, combining carefully.

2. Straightening
Use the selected formula and apply the cream strand by strand (about 1 cm wide) starting the sections from the nape, without touching the skin. Gently comb section by section with a wide-touched comb without any hard pulling. 

3. Setting time
Please, see the instructions on the box. The products starts acting from the application to the first lock. After the setting time, comb the hair again, always with a wide-toothed comb without any hard pulling. Rinse thoroughly and dab the excess water. 

4. Use of the straightening iron
Apply a protective porosity leveler and dry the hair. Starting from the nape of the neck, straighten the hair with the ceramic iron until it is perfectly smooth, always adjusting the temperature based on the structure of the hair. 

5. Neutralizer
Apply the cream neutralizer to dry hair, strand by strand, comb and leave on for 10 to 15 minutes. Rinse and finish with shampoo and mask after technical treatments.  

Ingredients list


Aqua (Water), Ammonium Thioglycolate, Cetearyl Alcohol, Ammonia, Cetareth-20, Isopropyl Myristate, Cera Alba, Petrolatum, Butyrospermum Parkii Butter, Polyquaternium-6, Phenoxyethanol, Sodium Lauryl Sulfate, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Parfum (Frangrance) Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Citronellol, Eugenol, Geraniol, Linalool.


Aqua (Water), Laureth-2, Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Ceteareth-25, Hydrolyzed Rice Protein, Oxyquinoline Sulfae, EDTA, Phosphoric Acid, Propylene Glycol, Dimethicone, Parfum (Fragrance), Benzyl Benzoate.

Active ingredients

Beeswax: soothing, anti-dehydrating and antibacterial properties. 

Karitè butter: rich in fat acids, phytosterols, vitamin A and E. It is used to repair, protect, nourish and hydrate the hair. 

Polyquaternium-6: quaternary ammonium polymer. Conditioning, antistatic, it improves combing and gives shine to dry hair. It can relieve the potential damage on hair fibres. 



200ml + 200ml

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