Bleaching powder that combines a superior lifting capacity with easiness of use.

What's your hair?

For all hair types

Who is it for?

For those who wish to lighten their hair up to 7 levels

How to use

Pour the necessary quantity of bleach in a glass or plastic bowl. Add 50ml of Color Effective Developer for every spoon of product and mix until a smooth cream is obtained.

Ingredients list

Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate, CI 77007 (Ultramarine Blue).



Color effective

Color Back

Color remover


Bleaching cream with high protective action.


Bleaching powder


Highly performing cream developer for brilliant results. Gentle formula on scalp and hair.

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Specific bleaching powder for free-hand techniques.

Nouvelle Hair Color

Permanent hair color cream for bright and natural shades protecting the hair structure. The range of shades is enriched with Megalift superlighteners to obtain extra light and bright blonde tones.

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