Nouvelle is a brand of

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Lively


Ammonia free hair color cream

Ammonia free coloration cream enriched with sweet almond oil and lotus flower.

Mildeco

Ammonia free bleaching powder with high lightening capacity and effective protective action.

Color Saver Shampoo

Color protection shampoo enriched with sweet almond oil and lotus flower extract. It restores natural balance of scalp and hair, moisturizing and maintaining the brightness of color for a longer period. 

Cream developer

Oxidant cream. With Limnanthes Alba oil. Soft cream, guarantees the proper pH. It ensures a moisturizing and protective action thanks to its natural active ingredients.


10/20/30/40 vol.

Color saver mask

Protective brightening mask with sweet almond oil and lotus extract. It balances pH of colored hair. It performs an antioxidant, anti-aging, anti-smog function. It maked the hair elastic and bright. 

Color saver styling cream

Instant shine spray with sweet almond oil and extract of lotus flower. It protects hair during styling. It prevents split ends. It moisturizes and nourishes the hair. It combats frizz. 

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PRIVATE LABEL COSMETICS

Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner
approach

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory
division

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.

Environmentally
friendly

Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.