The Nouvelle laboratories have devised
a state-of-the-art professional dyeing treatment that,
while coloring, restructures, conditions and protects hair.
The high cosmetic action comes from a calibrated synergy
of natural and innovative high-tech ingredients. Vegan,
Ammonia-free, PPD-free for gentle, scalp-friendly coloring
without unpleasant odors,
but with incredible results:
- covers 100% of white hair
- full and bright permanent color
- lightens 3/4 levels
- tones bleached hair

The Nouvelle laboratories have devised a blend
of active ingredients that could have visible results
with multiple benefits: perfect but not aggressive color,
hair and color protection, deep hydration and repair
for complete anti-aging action. They include a powerful mix
of nourishing oils, but obtained by fermentation, which is
a millennia-old production process.
Scientific studies have proven that the metabolic
process of fermentation boosts the active ingredients
contained in plant ingredients and helps improve their
absorption. The result is an increased concentration
of vitamins, proteins, and amino acids for protective and
repairing action in the hair.
A second active ingredient is derived from recycling part
of the pomegranate whose extract, in a liposome base,
has a proven efficacy in protecting hair color by preventing
fading. At the same time, it protects against UV rays thanks
to its powerful antioxidant content and due to its affinity
with keratin, forming a protective film on the cuticle.