Color and anti-ageing hair system


The quest for perfectly covering, luminous color
with endless possibilities for tones often clashes
with keeping the hair healthy. Chemical treatments, in
addition to pollution, sunlight and stress do indeed lead to
rapid damage to the hair.
Today, however, the constant “skinification” in the hair
world, meaning products and treatments with concepts
inspired by the world of face and body cosmetics,
is stimulating the emergence of anti-aging formulas that
also protect and repair scalp and hair
by promoting their perfect health even after numerous
chemical treatments.
What better solution, then, than a product line that meets
the latest trends in hair repair while simultaneously offering
a complete permanent coloring line?
And which also follows a clean, not aggressive formulation


Lively, the only color & anti-ageing system!

The Nouvelle laboratories have devised
a state-of-the-art professional dyeing treatment that,
while coloring, restructures, conditions and protects hair.
The high cosmetic action comes from a calibrated synergy
of natural and innovative high-tech ingredients. Vegan,
Ammonia-free, PPD-free for gentle, scalp-friendly coloring
without unpleasant odors,
but with incredible results:
- covers 100% of white hair
- full and bright permanent color
- lightens 3/4 levels
- tones bleached hair


Ancient techniques futuristic technologies

The Nouvelle laboratories have devised a blend
of active ingredients that could have visible results
with multiple benefits: perfect but not aggressive color,
hair and color protection, deep hydration and repair
for complete anti-aging action. They include a powerful mix
of nourishing oils, but obtained by fermentation, which is
a millennia-old production process.
Scientific studies have proven that the metabolic
process of fermentation boosts the active ingredients
contained in plant ingredients and helps improve their
absorption. The result is an increased concentration
of vitamins, proteins, and amino acids for protective and
repairing action in the hair.
A second active ingredient is derived from recycling part
of the pomegranate whose extract, in a liposome base,
has a proven efficacy in protecting hair color by preventing
fading. At the same time, it protects against UV rays thanks
to its powerful antioxidant content and due to its affinity
with keratin, forming a protective film on the cuticle.


Post color mask

Repairing color-protecting mask. Moisturises and nourishes hair, making it soft and keeping it healthy.


Bleaching powder with high lightening capacity, without ammonia and with a valid protective action.

Color drops

Colored concentrated pigments that can be mixed with any Nouvelle product, both technical and other treatments.

Ammonia free hair color cream

Ammonia and PPD-free coloring cream with fermented oils and pomegranate for a protective action of the hair and extreme shine and softness.

Post color gel cream

Post blow-dry gel cream. Moisturises hair after drying, making it soft and shiny and helping to maintain color over time.

Post color Leave in

Pre-styling fluid that maintains color, protects and nourishes hair before drying, guaranteeing an extraordinary result.

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Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.