The Nouvelle laboratories have devised a state-of-the-art professional dyeing treatment that, while coloring, restructures, conditions and protects hair.
The high cosmetic action comes from a calibrated synergy of natural and innovative high-tech ingredients. Vegan, Ammonia-free, PPD-free for gentle, scalp-friendly coloring without unpleasant odors, but with incredible results:
- covers 100% of white hair
- full and bright permanent color
- lightens 3/4 levels
- tones bleached hair

The Nouvelle laboratories have devised a blend of active ingredients that could have visible results with multiple benefits: perfect but not aggressive color, hair and color protection, deep hydration and repair for complete anti-aging action. They include a powerful mix of nourishing oils, but obtained by fermentation, which is a millennia-old production process. Scientific studies have proven that the metabolic process of fermentation boosts the active ingredients contained in plant ingredients and helps improve their absorption. The result is an increased concentration of vitamins, proteins, and amino acids for protective and repairing action in the hair. A second active ingredient is derived from recycling part of the pomegranate whose extract, in a liposome base, has a proven efficacy in protecting hair color by preventing fading. At the same time, it protects against UV rays thanks to its powerful antioxidant content and due to its affinity with keratin, forming a protective film on the cuticle.