Nouvelle is a brand of

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Curl Me Up


Protein Shampoo

Specific shampoo for curly and frizzy hair, enriched with a special mix of hydrolyzed vegetable proteins. With anti-frizz action and highly moisturizing and disentangling properties, it defines the cur...

Protein Mask

Creamy light mask for curly hair: it nourishes, restructures and detangles hair. Thanks to its special blend of hydrolyzed vegetable protein, it moisturises and improves the definition of curls, elimin...

HD Curl serum

Disciplining serum for curly hair: it defines, moisturises and protects hair, giving it a healthy, bright look. It controls moisture eliminating frizz, leaving hair soft and curls well-defined.

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PRIVATE LABEL COSMETICS

Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner
approach

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory
division

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.

Environmentally
friendly

Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.