Nouvelle is a brand of

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Curl Me Up


HD Curl serum

Disciplining serum for curly hair: it defines, moisturises and protects hair, giving it a healthy, bright look. It controls moisture eliminating frizz, leaving hair soft and curls well-defined.

Hydra Curl

Moisturizing conditioner for curly hair

Protein Mask

Highly moisturising mask for curly and particularly frizzy hair. Thanks to its special blend of hydrolyzed plant proteins, it moisturizes, nourishes and improves the definition of curls, providing body...

Protein Shampoo

Specific shampoo for curly and frizzy hair, rich in hydrolyzed plant proteins. With its anti-frizz action and highly moisturizing, nourishing and detangling properties, it defines curls without weighin...

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PRIVATE LABEL COSMETICS

Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner
approach

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory
division

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.

Environmentally
friendly

Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.