Color Effective

Color Back

Color remover


Bleaching cream with high protective action.


Bleaching powder


Highly performing cream developer for brilliant results. Gentle formula on scalp and hair.

Freestyle deco

Specific bleaching powder for free-hand techniques.

Nouvelle Hair Color

Permanent hair color cream for bright and natural shades protecting the hair structure. The range of shades is enriched with Megalift superlighteners to obtain extra light and bright blonde tones.

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products or discover our brands

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In partnership with Abiby, a subscription Beauty Box and e-commerce beauty platform, HSA offers its clients the opportunity to launch start distributing their cosmetic products internationally, in Italy and Spain, by providing a discovery platform.

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all Nouvelle news

Best Salon Shampoo for Itchy Scalp: 3 Soothing Solutions

Are your customers experiencing the relentless irritation of an itchy scalp? The constant need to scratch can be exasperating and must not be brushed aside! Itchy scalps can arise from various causes, from dandruff to aggressive hair treatments. However, don’t worry, Nouvelle can help you with our comforting remedies and feel the best relief. Discover more!

sustainable hair care products
4 Sustainable Hair Care Products to Make Your Salon Greener

In a world where environmental consciousness is a growing priority, let us introduce you to a range of sustainable hair products that enhance beauty and contribute to our planet's well-being: our new unique Scalp Habit line. Let's delve into the revolutionary concept of sustainable hair care with Nouvelle and find out why it's crucial in today's hair care landscape.


Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.