Collection "ACTIVATION"

NOUVELLE "ACTIVATION"

ACTIVATION

Strength, positivity, realism. These are the canons of an energetic woman, who devotes resources to the study and care of her body as well as to the growth of her mind. Female athletism and pro-health socio-cultural movements are a constant presence in modern women. The new heroines promote stories, products, and looks that are combined with feelings of strength, trust, self-fulfillment, and courage. But the approach is always polite – not aggressive, but amused and elegant. A slight sophistication pervades every moment, even in moments of intense physical activity, to reappropriate balanced femininity, neither hidden nor ostentatious. Summer 2019 is active energy and beauty: a relaxed and refined mood to live your personal style with a certain dose of class and divertissement.



HSA Technical and artistic team: Claudio Lapenna / Manuel Leale
HSA Artistic coordinator: Chantal Zanzi
HSA Technical consultants: Alessandro Fiorin / Alberto Leoni / Erminia Marostegan

HAIR

Between soft waves, wet-effect hair, couture braids, and cool “aunt flings”, the best hair looks of the upcoming hot season 2019 once again are inspired by retro elements, but never obvious and defined. They are rather a mix, apparently without a ratio – the 50s with the 60s, the rigor of the 90s, and the eclectic 2000 – but always achieving a controlled balance that flows into a whispered elegance. From the dreamy softness of faux natural waves and almost from a sporty look, you can switch seamlessly to super structured braids and built in bold architectures, a bit of an Amazon and a bit bon ton.

HAIR COLORS

Our spring/summer 2019 collection is an exploration of the different expressions of sophistication, finding renewed freshness for the brightest months. Colors become more refined and subtle, but they never lose their uniqueness or lack of character. It is also an extravagant elegance and a sense of joyful enjoyment expressed through tones addressed to younger consumers, such as the pink-blonde shades of Scampi and the bolder shades of Juicy Grape. Also, the Red Brassy that captures the essence of rebellious glamour. And for the medium-tone indications, Vintage Leather and Muddy Blonde exude a relaxed refinement, while Treacle intensifies with a richer and deeper brunette tone.