Argan Active

True Argan Oil

True Argan Oil is a formula which is instantly absorbed by the hair, giving it brilliance, shine and silkyfinish without residues.

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In partnership with Abiby, a subscription Beauty Box and e-commerce beauty platform, HSA offers its clients the opportunity to launch start distributing their cosmetic products internationally, in Italy and Spain, by providing a discovery platform.

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Discover all Nouvelle news

Professional PPD-free Hair Dyes? Check out Nouvelle's Catalog

HSA Nouvelle is renowned in the hair color industry for the innovative formulations of its products. From our vast know-how and made-in-Italy manufacturing, professional hair dyes without PPD have been created. Find them out in this article and make your clientele feel a gentler touch on their head!

Nouvelle's 3 Best Professional Ammonia-Free Hair Colors

Gone are the days of bad, harsh hair dyes. Now it’s all about gentle and soothing solutions, such as the professional ammonia-free hair colors of Nouvelle! Come rediscover the amazing properties of these products – which actually care about the hair and the scalp – in this article.


Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.