Argan Active

True Argan Oil

True Argan Oil is a formula which is instantly absorbed by the hair, giving it brilliance, shine and silkyfinish without residues.

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In partnership with Abiby, a subscription Beauty Box and e-commerce beauty platform, HSA offers its clients the opportunity to launch start distributing their cosmetic products internationally, in Italy and Spain, by providing a discovery platform.

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Discover all Nouvelle news

professional dyes for hair
Hair Dye for Professionals: HSA Nouvelle Is the Top Brand

No one does it like HSA Nouvelle. As a leading brand in the color care business, we manufactured Made-in-Italy hair dyes for professionals and professionals only. You won’t believe the effectiveness of our dyes, but you can witness their power first-hand: take a look at this article!

professional hair dye for gray hair
Professional Hair Dye for Grey Hair: Nouvelle's Reviving Solution

Grey hair can be a concern to many people because it alters their hair’s appearance. There’s no need to be afraid of it though! Whether they wanna hide it or embrace it, you can count on HSA Nouvelle’s solutions to make your clients feel good about themselves. Take a look at our professional hair dyes for grey hair!


Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.