Nouvelle is a brand of

Logo HSA

It is the brand that inspires the hairdresser with the latest fashions and trends. Responsive, DEMOCRATICALLY FASHION, EASY & PERFORMING

Body Booster

Color Effective

Color Glow

Heads Cream

Curl Me Up

Double Effect

Every Day

Hi-Fill

Kapillixine

Lively

Paint Bang

Pastiss

Play It Straight

Re-Styling

Shape

Simply Man Match

Touch

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NOUVELLE VALUES

THE BRAND THAT INSPIRES THE HAIRDRESSER WITH THE LATEST FASHIONS AND TRENDS

It is the brand that inspires the hairdresser with the latest fashions and trends. It helps to become a reference point for a large, variable clientele and gives the instruments to offer quality services and products which range from basic to more daring treatments and looks for a younger public. It has quality and know-how proven by 30 years on the market and an ideal price position for a woman who wants visible results on her hair, who frequently goes to the salon to always have herself in order, but every so often would like to change with new more creative and coloured styles.


DEMOCRATICALLY FASHION

Colour is the heart of the brand, inspiring hairdressers from all over the world for years and makes them experts in style and innovation and able to constantly offer their customers the services and products announced by new trends. The Nouvelle hair stylist is contemporary, always up-to-date with recent trends, yet interpreted in a personal way. Depending on the customer who is welcomed, the hairdresser is able to offer eccentric or more contained styles, but always with a look at the fashion world, without limiting such proposals to exclusive and limited choices, but remaining democratically open to the most varied demands.

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RESPONSIVE

Nouvelle is a brand that responds to the needs of a very large target group. Thanks to the completeness of the offer and the basic price positioning, it can meet the needs of the younger and exuberant customer as well as those of the mature customer who wants a quality product and treatment.

 

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EASY

& PERFORMING

The products and protocols are easy to understand and use. Everything is designed to create the best conditions for hairdressers in order to work comfortably, while guaranteeing for themselves and their customers high performance thanks to a product with proven results and a know-how and presence on the market for more than 30 years. Pure efficacy.

CONTACT US AND DISCOVER
HOW TO ORDER NOUVELLE PRODUCTS


PRIVATE LABEL COSMETICS

Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner
approach

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory
division

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.

Environmentally
friendly

Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.