THE POWER OF NATURE AGAINST POLLUTION
POLLUTION EFFECTS ON THE SKIN
Every day, impurities build up on the surface of the epidermis and alter the quality of the skin on face, neck and lower neckline. These impurities include pollutants that damage the skin, weaken it and increase its sensitivity. Ozone and fine particles, such as microscopic PM2.5, stick to the skin, become lodged in the pores and damage the cutaneous barrier. The result: the skin is oxidized, the complexion becomes duller. Gentle deep cleansing on a daily basis is necessary to preserve not just the skin but also the cutaneous barrier that protects the epidermis from external attacks.
NOT ONLY ANTI-POLLUTION
Pollution Free actions go far beyond protection from pulluting agents. It’s a heterogeneous line offering a full range of benefits by combining this active anti-pollution ingredient with other specific and complementary ones for each product.
Antioxidant action, reduction of the formation of free radicals and wrinkles, and hydration are just some of the actions carried out by Pollution Free. Use of the products returns elasticity and compactness to the skin, re-activating its metabolism and making it brighter.
HOW IT WORKS
The actions to face the effect of pollution are three: CLEANSING, REGENERATING, PROTECTING .In order to carry on these three actions against pollution, Pollution Free range will be made up of 10 products. Each one with its own specific action.
Cleansing milk purifying
Hair & body shower gel
Urban cream H24
Restoring night serum
Face urban shield
City spary solution
Open air cream SPF15
ZEOLITE. THE POWER OF A VOLCANIC ORIGIN MINERAL AGAINST URBAN POLLUTION
Thanks to its particular chemical conformation, Zeolite, a mineral of volcanic origin, contrasts the effects of pollution on the skin. Pollution Free is much more: suitable for both men and women, it is a heterogeneous line offering a full range of benefits by combining this active anti-pollution ingredient with other specific and complementary ones for each product. Antioxidant action, reduction of the formation of free radicals and wrinkles, and hydration are just some of the actions carried out by Pollution Free. Use of the products returns elasticity and compactness to the skin, re-activating its metabolism and making it brighter. Below is a product identity card that shows all the actions that go beyond the anti-pollution function.
49.7% MORE PROTECTION
The protective action is scientifically proven thanks to an innovative anti-pollution test carried out by a specialized laboratory that conducted a cell survival assay* by MTT test - indicator of skin protective effect, using a three-dimensional reconstructed human skin model following air pollutants stress with the tested cream. The amazing result confirmed 49.7% increase in protection compared to skin without our cream. All thanks to Zeolite.
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GUUDCURE: THE HEALTHY AGEING
AND CLEAN BEAUTY SKIN CARE BRAND
GUUDCURE is the skincare brand that combines HEALTHY AGEING e CLEAN BEAUTY philosophies. The combination of products and lifestyles enabling a natural and healthy ageing process and the use of “clean” products, with ingredients that pose no hazard to human health nor the environment, makes GUUDCURE the good care for skin.
PRIVATE LABEL COSMETICS
Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".
R&D and Partner
Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.
Quality e Regulatory
Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law
& safety assessment
Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.
Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.