The pioneering anti-aging system with pre and probiotics
The philosophy of the line
Researchers have drastically changed their approach to the formulation of cosmetics, in recent years. There seems to be dwindling interest by cosmetologists and consumers alike in “ANTI-AGEING” treatments designed to combat skin ageing, through a variety of approaches that were sometimes highly effective but often very invasive. Research in fields that have little to do with cosmetology, such as nutrition, genetics, stress control, and living environments, has inspired a new, more complete and holistic approach to ageing, based on an assessment of all the mechanisms that help accelerate the ageing process.
THE AIM IS TO PROMOTE HEALTHY AGEING THAT TAKES ACCOUNT OF INDIVIDUAL FEATURES, INSTEAD OF RELYING ON A ONE-SIZE-FITS-ALL INVASIVE ANTIAGEING APPROACH.
the pioneering rebalancing anti-ageing system
Conventional anti-ageing treatments are designed to correct and repair visible damage to facial and body skin. The healthy ageing approach, on the other hand, aims at preventing skin aging and protecting the skin so as to maintain its natural health and longevity. The synergy of these two methods and the research of GUUDCURE laboratories created AGE BALANCE, the latest generation cosmetic range with two powerful actions.
1. Maintains optimal skin balance thanks to PRE AND PROBIOTICS
1. Specifically targets all the areas of the face, and repair particular skin damage: by delivering a lifting effect, filling in wrinkles, and restoring skintone, as required, Whilst also nourishing the skin throughout the night with specific active ingredients
PRE & PROBIOTICS
the first allies of age balancing
Recent dermatological research has raised awareness of the micro-biota, that is to say, the colonies of bacteria that populate our entire bodies, including our skin, maintaining us healthy and in balance. If these colonies of beneficial bacteria are altered or destroyed, the skin could develop a variety of problems. AGE BALANCE relies, firstly, on PREBIOTICS, derived mainly from vegetable fibre, that serve as nourishment
for the beneficial bacteria populating our skin, and that is to say, PROBIOTICS, that multiply and maintain optimal skin tone. Apart from prebiotics that nourish live bacteria, AGE BALANCE cosmetics are also packed with the benefits of an innovative active ingredient derived from the fermentation of PROBIOTICS, namely, sterilised probiotics that are inert and help protect skin and restore skin tone.
the “clean” line
Emerging trends on the cosmetics market appear to increasingly favour clean, more than natural products, and that is to say, formulations representing a carefully studied blend of ingredients that pose no hazard to human health nor the environment.
THIS IS WHY AGE BALANCE DOES NOT USE:
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Which is the best approach to skincare? And why a clean beauty approach?
There are so many skin care trends that it’s hard to figure out what actually works and what’s just snake oil. So read this. You’ll find an impartial reflection on the different approaches and a small thorough examination on what we believe is the best approach.
PRIVATE LABEL COSMETICS
Where beauty meets innovation
Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".
R&D and Partner
Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.
Quality e Regulatory
Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law
& safety assessment
Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.
Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.