Rebalancing
& Correcting


The pioneering anti-aging system with pre and probiotics

The philosophy of the line


Researchers have drastically changed their approach to the formulation of cosmetics, in recent years. There seems to be dwindling interest by cosmetologists and consumers alike in “ANTI-AGEING” treatments designed to combat skin ageing, through a variety of approaches that were sometimes highly effective but often very invasive. Research in fields that have little to do with cosmetology, such as nutrition, genetics, stress control, and living environments, has inspired a new, more complete and holistic approach to ageing, based on an assessment of all the mechanisms that help accelerate the ageing process.

THE AIM IS TO PROMOTE HEALTHY AGEING THAT TAKES ACCOUNT OF INDIVIDUAL FEATURES, INSTEAD OF RELYING ON A ONE-SIZE-FITS-ALL INVASIVE ANTIAGEING APPROACH.


The Products


Eye cream gel

Tensor effect eye cream gel

Boosting essence

Antioxidant face hydrating lotion

Boosting concentrate

Retinol and vitamin C regenerating serum

Lift serum

Firming serum immediate effect

Gravity Day Cream

Firming elasticizing face cream

Bedtime mask

Nourishing revitalizing night mask.

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Revolutionary tecnologies, advanced formulations
and an Healty Aging approach for a line of products with unique properties

AGE BALANCE

the pioneering rebalancing anti-ageing system

Conventional anti-ageing treatments are designed to correct and repair visible damage to facial and body skin. The healthy ageing approach, on the other hand, aims at preventing skin aging and protecting the skin so as to maintain its natural health and longevity. The synergy of these two methods and the research of GUUDCURE laboratories created AGE BALANCE, the latest generation cosmetic range with two powerful actions.

1. Maintains optimal skin balance thanks to PRE AND PROBIOTICS

1. Specifically targets all the areas of the face, and repair particular skin damage: by delivering a lifting effect, filling in wrinkles, and restoring skintone, as required, Whilst also nourishing the skin throughout the night with specific active ingredients

PRE & PROBIOTICS

the first allies of age balancing

Recent dermatological research has raised awareness of the micro-biota, that is to say, the colonies of bacteria that populate our entire bodies, including our skin, maintaining us healthy and in balance. If these colonies of beneficial bacteria are altered or destroyed, the skin could develop a variety of problems. AGE BALANCE relies, firstly, on PREBIOTICS, derived mainly from vegetable fibre, that serve as nourishment

for the beneficial bacteria populating our skin, and that is to say, PROBIOTICS, that multiply and maintain optimal skin tone. Apart from prebiotics that nourish live bacteria, AGE BALANCE cosmetics are also packed with the benefits of an innovative active ingredient derived from the fermentation of PROBIOTICS, namely, sterilised probiotics that are inert and help protect skin and restore skin tone.

Active principles


AGE BALANCE

the “clean” line

Emerging trends on the cosmetics market appear to increasingly favour clean, more than natural products, and that is to say, formulations representing a carefully studied blend of ingredients that pose no hazard to human health nor the environment.

THIS IS WHY AGE BALANCE DOES NOT USE:
SILICONES
PARABENS
PEGS
SULPHATES
COLOURING AGENTS
PETROLEUM DERIVATIVES

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Depositphotos_179079142_xl-2015
Skincare trends for 2021: get ready!

Tomorrow the penultimate month of this 2020 begins. We can already hear the fateful phrases in the distance:

11.remove-your-makeup
Once and for all: why is it bad to sleep without removing your makeup?

On Saturday you come home at 4 a.m. and you can't wait to get into bed… In the morning you wake up all crumpled, my little panda.


PRIVATE LABEL COSMETICS

Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner
approach

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory
division

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.

Environmentally
friendly

Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.