Guudcure is a brand of

Logo HSA

Age Balance

The trend that is more and more emerging in the cosmetic market is the creation of clean, rather than natural products. That is to say a conscientious use of ingredients that are neither dangerous for humans nor dangerous for the environment. This is why AGE BALANCE does not use SILICONES - PARABENS - PEG - SULPHATES - DYES - PETROLATES.

Pollution Free

The complete anti-pollution range with Zeolit. The power of nature against pollution.

Pollution Free actions go far beyond protection from pulluting agents. It’s a heterogeneous line offering a full range of benefits by combining this active anti-pollution ingredient with other specific and complementary ones for each product.

Healthy ageing & clean beauty

GUUDCURE is the skincare brand that combines HEALTHY AGEING e CLEAN BEAUTY philosophies. The combination of products and lifestyles enabling a natural and healthy ageing process and the use of “clean” products, with ingredients that pose no hazard to human health nor the environment, makes GUUDCURE the good care for skin.

Contact us and discover how to
buy the Guudcure products

Revolutiionariy tecnologies, advanced formulations
and an Healty Aeging approach for a line of products with unique properties

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of the GuudCure world

Stay updated on the latest GuudCure news: faires, events and new products are waiting for you

Anti-age VS Healthy Ageing: which party do you belong to?

Once upon a time there were two museum directors. They both curated their exhibits of precious Chinese vases, but using veeeery different methods.

Which is the best approach to skincare? And why a clean beauty approach?

There are so many skin care trends that it’s hard to figure out what actually works and what’s just snake oil. So read this. You’ll find an impartial reflection on the different approaches and a small thorough examination on what we believe is the best approach.


Where beauty meets innovation

Connect with the most innovative cosmetics production for third parties, discover how to become one of our "customer partners".

R&D and Partner

Wide portfolio of hair care and skin care formulas conceived and developed by HSA, already available to be customised with scents and actives at your choice.

Quality e Regulatory

Our strict quality control ensures that all products sold comply with the standards required by our customers and comply with the hygiene and health standards set by international law

Regulatory affairs
& safety assessment

Our internal regulatory affair division ensures full compliance with regulations, laws and directives on an international level, following the correct distribution of the product in more than 90 countries.


Attention to sustainability issues for the development of safe, effective products and in compliance with environmental protection standards.